User Experience in the focus of a startup
This is an introduction of how we design Drungli and build the user experience so you love, what you see. Part 1
Let’s start with the thought that not only online tools but everyday objects do have a comprehensible usability. Thinking about how these everyday utilities are making themselves irreplaceable in our life it is easy to arrive to the conclusion that usability and the connected complex user experience are actually inseparable from the feel of joy. I mean the joy of putting my hands on a perfectly designed and functioning new gadget, when the curve of the office chair is supporting my spine just right - the spark of discovery when finding an online tool, measurably more efficient and aesthetic then any other solution before, maybe even to a problem yet undefined by others. (Do not underestimate the full force of pleasant surprises!)
The conscious buyer and user can even detect all these tiny elements, shaping their pleasant feeling about the product, but these are leading all our users caring less for the mojo behind nevertheless. This is not only important because the number of downloads, purchases and site visits are directly derivable from this feeling, but also because giving an elegant solution to an existing problem, we achieve real fans, active collaborations and enthusiastic campaigners through the satisfaction our product has caused.
Moreover, keeping this goal in mind, it is very clearly signs the direction of development, from the decision on core idea of the next big step to the smallest details of execution.
Summarizing it up in 3 sentences, usability is built up on the following concepts:
Efficiency: solving a task quicker, more comfortably or better then the tools known for us before.
Ease of learn: there are no tutors for websites and if we think about it, it wouldn’t be anything else then a proof of failure, a hole in the approach - thus one of the most important attribute of online tools is the straightforwardness and the natural usability.
Satisfaction: a combination of the previous two element, completed with the joy of the great design and the flow of the procedure.